EXCLUSIVE · LIVE · CREDIT-PRICED

The lead pipeline independent agents reach for first — from capture to deal.

Five lead types. Real-time pricing. Credits, not contracts. Consumers fill a capture form, our admin team approves and prices every lead, and you buy what fits your pipeline today — full contact details the moment payment clears.

Browse vertical capture forms Open an agent account
  • PII guarded end-to-end
  • Pay-as-you-go credits
  • Direct-to-CRM delivery

FOR SHOPPERS

Buying coverage today?

Pick the closest product type, then answer 8–10 quick questions. Your inquiry is reviewed by a real licensed agent within one business day.

I need life insuranceI want IUL or annuityI want mortgage protectionI want final-expense coverageI served in the military

Three beats

From form fill to dialer, in three commitments.

We don’t pretend the pipeline is automated. Every lead on the marketplace has been touched by a human on our admin team, priced according to a current LatchLeads tier definition, and checked in against the most recent buyer feedback we’ve collected.

01

Consumer captures the lead

A shopper fills a per-vertical form on LatchLeads — life, IUL/annuity, mortgage protection, final expense, or veteran-affiliated. The lead lands in our queue with full intent signals.

02

Admin approves + lists at a real price

Our team confirms the lead is qualified, tags it against a configured (vertical × tier) pricing row, and publishes it to the agent marketplace.

03

Agent purchases with credits

Buyers top up a wallet in seconds. One click purchases a lead and the full contact payload is delivered — including the post-purchase webhook push to your CRM.

Pick your vertical

Five lead types. One capture each.

Each vertical has its own qualifying form with the questions that matter to that buyer persona. Open the one closest to your market and send shoppers directly there.

Vertical

Final Expense

Burial, funeral, and end-of-life coverage shoppers.

Open capture form Vertical

IUL / Annuity

Indexed universal life + annuity buyers.

Open capture form Vertical

Life Insurance

Term, whole, and universal life shoppers.

Open capture form Vertical

Mortgage Protection

Mortgage-balance life insurance prospects.

Open capture form Vertical

Veteran Leads

Veteran-affiliated life / supplemental coverage buyers.

Open capture form

Built for independent agents

Credits over contracts. Predictable spend, every month.

Top up your wallet in fixed packs, spend per lead, watch the ledger grow with every purchase. The LatchLeads portal keeps your team's spend in one transparent view — no surprise invoices, no resale clauses.

Open an agent accountSign in
  • Credit wallet top-ups in secondsBuy $50 / $100 / $250 / $500 / $1,000 packs through Stripe Checkout.
  • Lead preview, then full payloadCard-level browser previews before you buy. Full contact data the instant a purchase clears.
  • Direct-to-CRM deliveryEvery purchase fires a webhook with the full lead + purchase metadata to your CRM — no scraping exports.
  • Append-only audit ledgerA per-agent ledger of every top-up and spend, queryable through the agent portal.

Privacy

Capture forms collect only the fields needed to qualify the lead and contact the shopper. PII is never exposed in the marketplace preview; full payload is delivered only to the purchasing agent through the webhook.

Terms

Leads are sold exclusive. A purchased lead is removed from the marketplace immediately. Webhook delivery is best-effort: failed deliveries are recorded and reviewable by the admin team.